Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors.
Sure, there are also technical and on-page SEO, keyword research, and content optimization, but there is only so much you can improve in these areas. With link building — the sky’s the limit.
This is why it is crucial that you are equipped with the best backlink tools. The best backlink checker will enable you to spot new link-building opportunities, discover the strategies of your competitors, and monitor the health of your backlink profile.
Here is a list of top 10 backlink checker tools:
In this post, we will focus on some of the best backlink checkers on the market, with one added condition — they have to be available for free, either completely or at least partially.
Google Search Console is part of the Webmaster Tools that the search giant provides. Under the Search Console, you can check out “Links to Your Site” under the “Search Traffic” section. Here, you’ll see the total links to your site, as well as your most linked content, the sites that link to you the most, and the anchor text used.
You can only use the Search Console to check out links on your own site, but it is an important resource that offers up-to-date information right from the source.
Seobility allows up to three backlink checks per day and limits the number of backlinks you can view to 400 per check. The list of backlinks is sorted from the highest link rating to the lowest, so, even though the number of links you can view is limited, you do get to see the best ones.
The links are accompanied by a few additional parameters, like anchor texts, dofollow/nofollow attributes, link types, and linked pages.
Ahrefs backlink checker allows an unlimited number of checks per day, but the number of backlinks you can view is limited to the top 100. Backlinks come with some additional metrics, like domain and page authority, traffic, and anchor text and type. There is also a quick review of the overall backlink profile:
domain rating, the total number of backlinks, and the total number of referring domains.
SEMrush shares a ton of backlink analytics, but no backlink lists. So you are free to explore the high-level stuff, but, if you want to drill down, you’d have to buy a subscription.
They offer over a dozen of tables and graphs summarizing your backlink profile: backlinks by industry, by country, by top-level domain, attribute, type, anchor, and authority score, as well as backlink history going back over five years.
Majestic offers several tools to help webmasters. Its backlink checker crawls the web itself – it doesn’t use third-party data to deliver the information. You can use it to find the backlinks pointing to your own site or to that of a competitor, including the number of referring domains and IPs.
You can also see the anchor text, how many links are set to follow, and more. Majestic SEO is free, but it offers additional information on a paid subscription.
Moz is another giant in the search marketing world, and its Open Site Explorer is considered one of the best tools available for backlink analysis. It gives you the number of links for a site, of course, but also information like the newest links, the page authority, the spam score, and domain authority.
Free searches only get you so much information. The paid account lets you run unlimited reports, track links over time, and more.
7. Buzz Sumo
Buzz Sumo is a paid tool, but it provides comprehensive information about who is linking to your competitors, how content performs as a result of those links, and what pages are being shared most often.
You can not only identify opportunities for links but also find out what type of content attracts the most links.
Backlink Watch is designed specifically to spy on competitors. It gives you information like the total number of links, the anchor text used, the page rank, and more.
You can sort by links that are set to dofollow or nofollow. It is totally free, and you can use it as often as you like.
9. Rank Signals
Rank Signals is another free backlink checker that provides plenty of useful information. In addition to providing the number of external links, the tool also shows how many followers the site has on social media, its Alexa traffic rank, and its page rank.
The tool is free, but you’ll need to create an account to get a complete report.
Open Link Profiler works the way a lot of the other tools do. Put in a URL and get a link profile. The information offered is much more extensive though, including breakdowns of links by age, industries, context, countries, and more. You can also use the tool to analyze what links need to be removed to improve your page rank. There are numerous filters to help you sort the data the way you want.