Mahendra Singh Dhoni is enjoying his time with his family at his farmhouse nowadays. But on the business front, Mahi and his team are preparing themselves for something interesting for the future.
Dhoni last year started his entertainment company called Dhoni Entertainment Private Limited and now, we hear that Mahi has opened a new office in Andheri, Mumbai to further expand the business. Dhoni’s entertainment company has Sakshi Singh Dhoni and his entertainment business partner Suraj Singh as its directors and they will venture into making television shows and content for the OTT platforms.
MS Dhoni’s Entertainment Venture
Earlier last year, Dhoni ventured into the entertainment business with a partnership deal with Banijay Asia (a leading production house) and former Endemol Shine managing Director Deepak Dhar. The Roar of The Lion, a Hotstar documentary, was the first project of Dhoni Entertainment.
“After my biopic, I always wanted to do something in the entertainment space,” Dhoni had said during the launch. “It always captivated me, kept me gripped as there are a lot of fresh concepts I would like to bring; never-seen-before content to the table,”
The new joint-venture will create premium content for the India and south-east Asian markets. “With the entire digital ecosystem evolving, we are seeing a great demand for content. Naturally, it is attracting big personalities. What we need is to bring in players with vision and credibility,” said Dhar. “Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms.”
A senior entrepreneur, Dhoni also co-owns the franchisee of Indian Super League team Chennaiyin FC and various other ventures.