IPL 2020 Star Sports campaign: Fans are not much impressed

IPL 2020: Fans not impressed with IPL 2020 Star Sports campaign

IPL 2020 Star Sports campaign has been slammed by fans on social media for its out of touch representation. Star Sports has released the promotional campaign for the 13th edition of Indian Premier League (IPL 2020) but its look fans not impressed with the campaign so much. They are all expecting more.

IPL 2020 Star Sports campaign:

The campaign for IPL 2020 has been named ‘Ek Saath Wali Baat’ and captures the spirit of the nation which is trying to make a comeback after the Covid-19 pandemic. The video captures this feeling of togetherness while driving the message of hope and support, which has been critical in these trying times.

IPL was moved out of India this year due to a surge in COVID-19 cases there. As soon as the IPL 2020 campaign comes out social media went Virat fans started to dislike the video as they are not impressed with the video. Some fans demand for IPL theme song and more powerful intro of Dream 11 IPL and few others totally dislike the video.

India ka Dil laganey – Subko ek sath laaney – Pahir se aa raha hai IPL 2020. The campaign as per information available has been conceptualized by in-house team of Star Sports.

The film will be released in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali across TV and digital and is the beginning of an integrated marketing communications campaign to the season.

The 13th edition of the Dream11 IPL 2020 is beginning on September 19th in UAE.

Written by Retha Brown

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