Install Google Tag Manager And Optimize Your Site Results
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Install Google Tag Manager And Optimize Your Site Results

The Google Tag Manager is a free feature that’s been around since 2005, but many are still unsure how it works.

With continuous advancements in technology, new data-collecting tools are being developed for businesses like yours constantly. So what does that exactly mean for your business?

Well, for starters, these tools give you access to very vital information that can help you better reach your consumers. And we know as a small business, or any business for that matter, reaching your target customers is very important to you. More customers means more revenue.

That’s why when you install Google Tag Manager and utilize these digital marketing tools, it can be a great advantage to your digital marketing efforts.

Over 40,000 searches are processed by Google every single second. And with this amount of searches being made, your website is bound to get some attention if set up correctly.

But with increased competition, it’s not enough to just get users on your website anymore. As a business, you now have to make sure when visitors navigate to your page, they are able to find a solution to their needs.

Tools like Google Tag manager give you the ability to track the results your website is producing. In turn, you have the ability to reconfigure your site to improve its performance. Thus, you will be able to better apply methods on your website that will not only get visitors to stay on your site, but also become purchasing customers.

The more information you can have about the decisions your target audience is making, the more you will be able to target them in the right ways.

Google Tag Manager gives you access to this valuable information so you, as a business owner or marketing manager, can possess the best judgment when you evaluate the performance of your company’s website. Thus, it helps to have tools in place that will improve the effectiveness of your website and make your marketing efforts more efficient.

Collecting this data can surely benefit your company, however it’s easier said than done. Despite the difficulty, when you install Google Tag Manager in combination with your other marketing efforts, your marketing is sure to become more effective.

What Are Tags? And Why Should I Install Google Tag Manager?

Install Google Tag Manager

In general terms, tags are bits of code used to extract information from your website’s HTML.

Sounds complex, but why it’s really beneficial to your business’s marketing strategy is because it gives you access to information, such as how long users were on a specific page on your site, form submissions, and what products they put in or removed from their cart.

For example, if you create a tag to track the number of people that removed a certain item from their cart, you can then use other tools, like Google Analytics or Google AdWords to collect information on that tag, so you can alter your marketing for that product.

Writing the code for tags can often be tedious and very complex without the proper coding experience. When you install Google Tag Manager, you won’t have to complete the process of creating the code manually. Each time you create a tag after you install Google Tag Manager, it will code and embed it for you!

When you install Google Tag Manager, you will be able to do a few key things:

  • If you have an IT department, it releases the burden of them having to code every marketing tag
  • Reduces the risk of human error since Google Tag Manager does the coding for you
  • Gives you the ability to fully optimize and take control of the tags you use
  • Provides higher quality reports by improving your analytics system accuracy

So, now you know the basics of Google Tag Manager and how it can benefit your business to install Google Tag Manager. But how do you install Google Tag Manager? Well, here are a few tips you can use to install Google Tag Manager:

1. Create An Account With Google Tag Manager

The first step is to set up an account for your Google Tag Manager interface. This account is different from your usual Google account, however it is still completely free.

2. Install The Container

Next, you will have to install a container. According to Google, a container “is a small piece of JavaScript and non-JavaScript code that you paste into your pages. It enables Google Tag Manager to fire tags by inserting gtm.js into the page.” When you install Google Tag Manager, you can have multiple containers in your account. This is because there are specific container types that can be used for different digital platforms, such as your website or apps.

3. Set Up Your Tags

After you install Google Tag Manager and create your account, you can now start creating tags for your website. Now you can create limitless configurations of tags!

But do not forget, if you want to make your tags as efficient as possible, you have to keep them organized. Google recommends to name tags like “tag type-name of app-detail.” This makes it easier to collect and monitor the data on specific tags from specific pages or campaigns.

For example, if you wanted to track the data for a call-to-action button on your Contact Us page, you would name that tag “Google Analytics-CTA-Contact Us page.” That would give you more guided insight on the performance of a certain call-to-action button on your contact us page.

After you install Google Tag Manager, you will have the option to create a new tag. Here is where you can configure and trigger your specific tags.

Configuration is telling the tag where the information it collected will go.

Triggering is the specific information you want your tags to collect.

When creating tags, you must choose a tag type. Whether that be classic Google Analytics, Universal Analytics, or AdWords Remarketing, there are tons of tag types you can customize your tags with.

In addition to customizing your tags with numerous tag types, you can also test the tags you create. If you have never created a tag through Google Tag Manager before, this can be beneficial to you.

Testing your tag helps you verify that your tags are triggered to the right pages or buttons when they are clicked. This is important because it confirms that the data that will be tracked by these tags in the future actually is accurate.

So, what can you do next after you install Google Tag Manager?

Truly, there are many things you can do after you install Google Tag Manager. With various features and data that you have the capability to track, you now have analytics at your fingertips! After you install Google Tag Manager, here are a few things you can do next that will help you get the most effective results from this new tool:

  • Link Google Tag Manager And Google Analytics

It is very common to find these two tools used together. This is because Google Tag Manager does not replace Google Analytics, but rather it aids in the process of adding tracking codes to your website.

Think of Google Tag Manager as a toolbox and Google Analytics as one of the tools. They are not exclusive, but they are certainly much more effective when used with each other. You do not have to integrate the two platforms, however, if you want to increase the accuracy of your reports, using Google Tag Manager in conjunction with Google Analytics is a good way to go. 

To get Google to track your tags, you have to link it to Google Analytics tracking. This can be done through Google Tag Manager as well.

You will need a few things. First, you need the tag code for your Google Tag Manager. Then, you can create a variable for your Tracking ID on Google Analytics.

This is important because it will help your tags be more efficient when saving data. This way you will not have to look up your tracking ID each time you construct a tag because your tracking ID is saved as a variable, making your life a lot more simple.

  • Link Google Tag Manager And Google Ads

When you link Google Tag manager to your Google ads, it will help you track how your customer responds to your ads on Google. When they click on an ad, how long do they stay on it? Does the ad help them complete certain tasks, like sign up or make a purchase?

Without linking Google Tag Manager, you won’t be able to examine the effectiveness of your Google ads in regards to your customer’s path. Linking the two will help you recognize what aspects of your website and other online content are most significant to your customers.

Now you can implement those specifics and strengthen the interaction you have with your customers.

Google Tag Manager And Google Ads
  • Link Google Tag Manager With WordPress

This is a great step to take if your business uses WordPress as the host site for your website. It’s fairly easy as well to integrate Tag Manager with WordPress.

In addition, there are specific plug-ins you can utilize if you have a business account with WordPress. Just search “Google Tag Manager” and you’ll be able to choose from many different plug-ins.

But if you rather do this manually, you can do this as well. It only starts to get confusing and tedious if you have many different pages on your site and want to include tags on every page. This means you will have to complete the task of copying and pasting codes on each page.

All in all, deciding to install Google Tag Manager will surely give your marketing efforts a boost. With Google Tag Manager, you will be able to more easily manage all your tags in one place and define what tags are most important to fire in your marketing campaigns.

Now you can see what works for your website and online content, and what can use improvement. This means you will be able to maximize your marketing efforts and get the most out of your marketing dollars.


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Written by Corine Parker

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