Instagram will let Businesses and Creators Sell Products Through the App
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Instagram will let Businesses and Creators Sell Products Through the App

Instagram is announcing new commerce eligibility requirements that expand access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on Instagram.

Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase. US businesses that are part of checkout beta on Instagram can drive people to purchase directly in-app.

The updated requirements go into effect on 9 July in all countries where Instagram Shopping is supported. They will provide greater transparency for people and businesses and a more trusted shopping experience.

Instagram is letting Businesses and Creators Sell Products Through the App

With this new policy, businesses must tag products on Instagram from a single website that they own and sell from, so that people have a consistent and trusted shopping experience. We’ll also update our sign-up flow to give clearer guidance to businesses and offer more transparency into the types of businesses that we are best suited to support, such as creators who wish to grow their business on Instagram.

When businesses sign up for Instagram Shopping, they will be notified as soon as they are approved and ready to start tagging products. If a business is not approved, they will offer a clear reason so they can take the necessary action or appeal.

New businesses will go through the updated onboarding flow and existing businesses will receive an in-app notification in the coming weeks with instructions about how to come into compliance.

The updated commerce eligibility requirements are available in the Help Centre. In the future, these requirements will apply to all businesses that sell products on Facebook commerce surfaces.

To learn more about how to enable Instagram Shopping, visit Instagram’s setup guide.


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Written by Genny Winfield

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